Your business’ website is only worth the investment if it helps you to achieve your branding and business goals, some of which are:
- Attract, engage, and convert quality leads
- Increase brand awareness and visibility
- Enhance brand perception and credibility.
For this to happen, there are some essential features your website needs to have, they include:
1. Aesthetic and Well-designed User Interface
Imagine walking into a restaurant that is littered and unkempt. Would you still have a seat and place an order even if you’re very hungry?
I doubt! You’ll most likely hurry out and check elsewhere because the environ is unconducive.
Your website’s user interface can be likened to your business’ physical office or brick-and-mortar store. It needs to be attractive and appealing to visitors to compel them to stay and carry out desired profitable actions.
2. Clear and Persuasive Call to Action
If your website asks nothing of visitors, they will surely do nothing and that is sheerly losing potential customers.
To be frank, not everyone visits your website to patronize instantly. But asking your visitors, for example, to sign up to your newsletter can help you to stay top of mind with them till they’re ready to buy or have someone who is.
Always ask what you want of your visitors. It will greatly boost your conversions and sales.
3. High-Level Security
Nobody likes to go or spend time where their safety is threatened.
A website that forewarns visitors of lack of security is repulsive and will scare them to take to their heels.
Secure your website with a premium security certificate to inspire confidence in visitors and boost your website’s time on page.
4. Clear Description of Your Business and Value Proposition
Within a short while of landing on your website, prospects should have that “this is who I’ve been searching for” aha moment.
An effective way to achieve this is to clearly and conspicuously state who you are, what you do, your uniqueness, and value proposition.
5. Reachable Contact Details
Prospects aren’t going to chase you down, not when there are other considerable options in the market.
And well let’s assume you’re the next best thing after technology, at least, save them the stress.
Make it easy to contact you by leaving essential and reachable contact details such as your office address, working hours, email address, phone number, social media accounts where they can be easily seen, advisably at the header and/or footer of every page.
6. Conspicuous and Easy Navigation
Your website visitors oftentimes visit to find an answer to their question. Help them and win their heart.
Don’t make them wonder how to go from point A to B. Make it easy for them to navigate your website and find essential information.
7. Proof of Competence
Nobody wants to lose their hard-earned money to a quack.
One of the leading reasons prospects visits your website is to ascertain your competence. Inspire them to patronize you by conspicuously displaying your badge of credibility such as customer testimonials, certifications and degrees, awards.
8. Search Engine Optimization
When people need to know about anything or anybody, search engines are usually their first port of call.
You stand to gain a lot if your website always come up on the first page in response to your target audience’s search queries. It will boost your brand visibility and credibility.
Always Endeavour to optimize your website for search engines.